MINELAB METAL DETECTORS
Tasked with redesigning the entire front of the carton to bring in line with current brand standards increase while also increasing consumer appeal. Updated the back by bringing in current brand codes and adding new lifestyle images. After carton design was approved I was then asked to create a new product logo to match the design and Minelab’s personality.
Minelab launched the EQUINOX 700 & 900 as additions to the range that features improved ergonomics and technology.
Using design elements from the EQUINOX 700 & 900 packaging, I created the brochure to entice and explain to current detectorists why they should buy the new iteration in the EQUINOX range.
BOWES IN HOME CARE
Bowes In Home care is a Medicare-certified home health agency. They have developed programs that focus on specific disease processes and education on risk factors in order to reduce hospital readmissions.
One of their programs is for COPD. The guide booklet helps educate recently diagnosed COPD patients on some causes of the disease, how to improve their condition, and tracking their daily physical health.
AMERICAN SOCIETY OF PLASTIC SURGEONS
ASPS’ annual conference brings together the brightest surgeons in the specialty, to share their expertise with colleagues from over 70 countries.
Using a theme developed by a design agency. I designed the 58-page brochure to inform surgeons and their teams what they could expect at the conference and register for it. The brochure is sent out before the annual Plastic Surgery conference to let
Minelab produces a yearly catalog that displays all current detectors for consumers and dealers.
For the 2022 catalog, Minelab wanted to refresh the look and feel of the catalog. I designed a new front cover, updated the layout on the inside spread & back cover, while adding pictures to both.
WITTEK GOLF SUPPLY
Wittek Golf was the only one of their competitors to be advertising in PGA Magazine when I created these ads. I was tasked with coming up with a campaign that featured their three leading range equipment products.
Wittek’s goal was to enable course superintendents to imagine Wittek’s equipment on their course. Coming out of a magazine, each product is featured in different scenarios with fun phrases to fit each setting.
IN HOME PERSONAL SERVICES
IHPS provides quality care to seniors who wish to remain in the comfort of their own homes. With seniors needing care across the country IHPS started going to franchising shows to draw in investors to Senior Care franchising.
I designed a brochure that explained to investors what senior care is and the benefits that come with being an IHPS franchisee.